Thanksgiving marks the start of the holiday shopping season and for me it also marks the time my siblings and I submit our annual gift lists to Mom. In the Pho household we keep gift giving simple. No subtle hints, no asking others, we just straight out tell our parents what we want in a nice organized list. For the past few of years I’ve taken my gift list online, using Amazon’s Gift List feature. While I know that most of my friends and family might not use Amazon to purchase gifts, I like how Amazon had almost everything under the sun for me to add to my gift list. You can find everything on Amazon, from Ben Folds EPs to Zebra Print Snuggies. However there would be a few items that weren’t available on Amazon, and made compiling a single accessible list challenging.
When Amazon developed a Universal Wish List with a button you can install on the favorites bar of your browser, I knew they struck gold. Lifehacker agreed with me and included it in their 5 Best Wish List Tools. Including a wish list or registry feature is a no-brainer for retailer’s online sites, but what Amazon did was create a tool that was more than a way to make shopping on their site easier- they created a viable tool for everyone to use regardless of if they buy with Amazon or not.
That kind of goodwill is the same demonstrated by Kris Kringle in Miracle on 34th Street when he recommends items at a competing store. It’s the transparency that Progressive demonstrates when they show their rates against competitors. Besides driving more traffic to Amazon, the Universal Wish List shows that Amazon is a leader in online retailing.
So now armed with my own wish list, I am ready for the holiday shopping season… just as soon as I figure out my gift shopping list!
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Took a peek at your list and thought you should know I bought Lisa an Asus netbook this summer, and she LOVES it. Fits in her purse, has built in wifi and bluetooth, and has an almost-normal-sized keyboard that even I can use easily. Nice!
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