Comments on: CBS Sports Hits A New Sponsorship Low

By: Patrick

Patrick — Tue, 15 Dec 2009 22:02:29 +0000

Don’t forget the Jack Daniels 2nd and 8 which then leads to the Trojan 3rd and 7…

By: Alice

Alice — Tue, 15 Dec 2009 21:24:56 +0000

when i was little, i used to pick up old Mad Magazines from the 70s from local yard sales. one spoof was about how football “in the future” was going to report on, like, EVERY ANGLE! with, like, FIVE DIFFERENT COMMENTATORS! one might even be ON THE FIELD! HA! wouldn’t that be HILARIOUS!

…oh wait. shit. coke 1st and 10, here we come.
.-= Alice´s last blog ..update! i have not been offed by the mob! =-.

By: Patrick

Patrick — Tue, 15 Dec 2009 20:45:50 +0000

I like the thinking here- may we should start sponsoring play-by-play. Think about what we can do with Baseball!

The Trident First Base followed by the Victoria’s Secret Second Base.

By: Patrick

Patrick — Tue, 15 Dec 2009 20:44:50 +0000

Oh I’m not hating on the execution- it was a slick idea and well implemented. I just can’t believe it reached that level.

By: Len

Len — Tue, 15 Dec 2009 17:32:21 +0000

Wouldn’t it be more appropriate if the Jack Daniels First and Ten led to the Trojan Magnum Third and Seven, which then led to the Tempur-Pedic Bed First and Goal to Go?

By: Mike

Mike — Tue, 15 Dec 2009 14:48:37 +0000

There is an awful joke in there connecting the Trojan Magnums, Coca Cola and an unwanted pregnancy…but then again, I’m pretty much a monster.

I’m more prone to think that Epson probably approached CBS sports though, looking for new ways to get into consumers minds. It could have been the other way too, or maybe a combination of an ad exec at CBS and a campaign manager at Epson. Either way though, I kind of like it. Granted, I don’t like the idea of each little segment with a different sponsor, I can only imagine the kind of coordination between announcer and sales department that would take.
.-= Mike´s last blog ..Roses are red, violets are blue, in Soviet Russia, poem writes you =-.