My co-worker Mallory enjoys sneaking up on me in my office. Since my desk is in a corner of the office not in view of the door it’s easy for co-workers to jump out of no-where and scare the bejesus out of me.
Recently she snuck up on me and asked about my blog. She’s known about it for sometime yet doesn’t read it. In the conversation she happily volunteered reasons why:
Blog Topics That She Reads:
What I Write About On My Blog:
Mallory simply told me that she’s not interested in anything I write about. She did tell me that if I started writing about cupcakes she’d want to read that. Does this make her a bad friend? I don’t think so. While my friends support me in my theatrical endeavors and if I ever needed some extra hands to move- reading my blog is a commitment. I understand that even though blogging is a big part of my life, my friends won’t be a part of my readership. They are my friends, but they are also people interested in a whole range of things- some of which isn’t what I write about.
So who does read my blog? Mostly people who are interesting in blogging, social media, and perhaps my annual Oscar Watch. As much as I’d love it for my friends to read what I write- I have to learn that by developing a personal brand, I am focusing my audience to fit the niche we want to target.
I don’t read cooking blogs because I’m not really that interested in food. Does that mean my friends should read me even if they aren’t particularity interested in what I write about? What do you think? Should they be more supportive? Should I realize I will always have friends and my blog audience as separate groups?
I’ll tell you one thing- I am not going to write about cupcakes.