Do you GTL?
For my anti-Jersey Shore fans that stands for: Gym, Tanning, and Laundry. The three steps you need to take in order to look fresh at all times. Well I try to hit the gym but skin isn’t kissed by the fake UV rays of tanning beds, good thing I’m Asian and my skin is naturally tanner than yours. When it comes to my laundry well- I’m staring right now at a pile of clothes I should take care of.
The idea of GTL also includes regular hair cuts, we know that Guidos love their new hair cuts. A ritual I actually partake in.
Now I don’t get a new haircut every week but I make it a habit to get one at the top of each month so my hair doesn’t grow into a weird cowlicky fro.
You really don’t want to see it- I’m doing society a favor.
This past weekend I stop by the Hair Cuttery, the place where I’ve been getting my monthly cut ever since I moved into Arlington.
As I am getting my hair washed I a lady across the room turned to me and says, “Oh my god this place has the best product!”
I chuckled at her testimonial and went along getting my hair did.
Hair Cuttery's biggest fan
A few minutes later though I spied her walking to the register literally with her arms full of bottles of shampoo and “product.” She really must love Hair Cuttery and what they sell. As she walked by me she stopped and started to put bottles of product in front of me and the guy sitting next to me.
She began to sell the guy on some magical bottle of shampoo that she loves and the guy listened kindly and replied, “you must have stock in this,” to which she answered, “oh no I don’t work here or anything- I just love this place and the products!”
Wadia, the woman cutting my hair, explained that she was a regular and they absolutely adore her. To which she went on to explain how much they love the regulars. The woman looked energized as she conversed with the staff at the register and eventually made her exit.
After my haircut was done I paid for my cut and after I gave her a tip she replied, “thank you- and it was great meeting you,” as if it was the first time we’ve met.
Problem is she’s definitely cut my hair once or twice before, and for a regular who comes in the same time every month I didn’t make the same lasting impression as the woman who evangelizes for their store. While she is a store regular they can’t forget- I am a store regular that flies below the radar.
I wonder why- is it because I don’t have a regular stylist? Maybe it’s because I walk in and just get the business done- I get a cut, I don’t chatter that much, and I never buy any product.
What do you think makes certain loyal customers stand out above others?
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