Earlier this week I talked about how the personality will trump the corporation in social media almost every time.
So what happens when a company tries to jump on pop culture conversation du jour?
The Charlie Sheen saga maybe fading away like a Ray Allen jumper but at the height of its popularity a number of companies decided to act hip by buying promoted tweets for the #winning hashtag. Others took a more low-key approach, by simply using it in their daily tweets.
Personally I see both sides of it, I think it can be useful as long as you aren’t stretching your brand image too far by doing it. What do you guys think?